sullivan beauty
Sullivan Beauty is a 3rd generation beauty distributor serving the territories of MA, CT, RI, NH, VT, & ME. Their fresh approach brings value to their clients via intuitive support, smart technology, effective programs, and convenient services.
outcome
rebranding
website design
aesthetic
energetic
dependable
bright
For this project, we kept the original logo and primary magenta but expanded the color palette to reflect the energy of the company’s new generation of partners. These partners are fun, vibrant, and enthusiastic about continuing the family legacy. The website was built with global functionality, incorporating personality and strategic elements to showcase all the unique programs Sullivan offers to their clients.
After completing the branding guide, I transitioned Sullivan's projects to a designer, providing training and guidance throughout the process. Their responsibilities now include creating emails, website graphics, social media assets, and more. Below are some examples showcasing the final graphics, highlighting the overall look and feel of the brand.
homepage
BEFORE & AFTER
We wanted to highlight the legacy and family-oriented service behind Sullivan Beauty. Competing with large distributors, their exceptional service and personal touch set them apart. The goal of the homepage was to showcase these qualities to attract potential clients.
/ scroll down for the full after view /
