excelerate athletics
Excelerate Athletics is 1:1 fitness and nutrition coaching helping people break free from restrictions, reach their fitness goals, and reap the benefits in ALL areas of their lives.
outcome
logo
rebranding
website design
social templates
print materials
aesthetic
personable
energetic
supportive
Maintaining the essence of the original branding, we introduced brighter colors to attract attention, particularly on social media, which is their primary customer acquisition channel. Although most of their clientele are women, the branding aimed to remain gender-neutral.
OLD LOGO
homepage
BEFORE & AFTER
In redesigning the homepage, I aimed to address accessibility issues related to text and images. Additionally, I wanted to highlight the amazing program details and guide the viewer's eye down the page as it tells the story.
/ scroll down for the full after view /
