ebeauty professional
eBeauty Professional is a full-service distributor servicing licensed beauty professionals in the Mid-South. eBeauty is a second-generation, family-owned business that strives to provide exclusive professional beauty brands and industry expertise to help grow salon professional’s skills.
outcome
logo
rebranding
website design
email marketing
print materials
aesthetic
approachable
feminine
professional
Inspiration behind the logo and color palette is meant to resemble some of the existing branding of pastel colors but with added blue hues to incorporate in southern sophistication.
OLD LOGO
end result
eBeauty urgently required a functional website. Leveraging existing capabilities, I devised a plan for the updated branding and worked closely with IT to get a shoppable website up and running. Although it might seem straightforward, eBeauty faced challenges in maintaining an operational site. In the salon distributor industry, numerous territorial restrictions and unique agreements often complicate the process of creating a website on a typical platform builder.